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June 21st     6:57 pm

May 30th     9:54 pm

“ Indeed, buying a product is more often a ritualized behavior than a conscious decision. Take skin creams. Do those antiwrinkle, smile-line-eliminating, crows’-feet-exiling potions that beckon to every woman (and more and more men) from the drugstore shelves actually work? Many female consumers I’ve observed over the years admit that antiwrinkle creams are pointless, but every three months, they’ll still clamber to the local pharmacy to pick up the latest miracle balm, the one with the newest, sexiest, most complex-sounding secret formula. It’s a pattern as predictable as the seasons. After a few weeks, they’ll gaze disappointedly into their mirrors, conclude it doesn’t work, and go out to hunt down another magic formula. Why? Simply because it’s a ritual they—and their mothers and grandmothers before them—have always followed. ”

— Martin Lindstrom, Buyology - Truth and Lies About Why We By

May 30th     9:50 pm

“ Products and brands that have rituals or superstitions associated with them are much “stickier” than those that don’t. In an unsettled, fast-moving world, we’re all searching for stability and familiarity, and product rituals give us an illusion of comfort and belonging. ”

— Martin Lindstrom, Buyology - Truth and Lies About Why We By

May 30th     6:11 pm

May 30th     6:00 pm

“ This concept of imitation is a huge factor in why we buy the things we do. Have you ever been disinterested in, or even repulsed by, a certain product, then after time, changed your mind? Maybe it’s a style of shoe you thought was hideous (say, Crocs) until you started seeing it on every third pair of feet you passed. Suddenly, you went from “Those are ugly” to “I have to have those—now.” My point is, sometimes just seeing a certain product over and over makes it more desirable. We see models in fashion magazines and we want to dress like them or make up our faces the way they do. We watch the rich and famous driving expensive cars and cavorting in their lavishly decorated homes and think, I want to live like that. We see our friend’s snazzy new LCD TV, or Bang & Olufsen telephone, and by God, we want one for ourselves. ”

— Martin Lindstrom, Buyology - Truth and Lies About Why We By

May 24th     1:15 pm

“ No matter how many coercive techniques we come to recognize, new ones are always being developed that we don’t. Once we’ve become immune to the forceful “hard sell” techniques of the traditional car dealer, a high-paid influence consultant develops a new brand with an entirely new image—like the Saturn, whose dealers use friendly “soft sell” techniques to accomplish the same thing, more subtly. Media-savvy young people have learned to reject advertising that tries too hard to make its product look “cool.” In response, companies now produce decidedly “uncool” advertisements, which appeal to the cynical viewer who thinks he can remain unswayed. “Image is nothing. Thirst is everything,” Sprite advertisers confess to their hype-weary target market. Our attempts to stay one step ahead of coercers merely provokes them to develop even more advanced, less visible, and, arguably, more pernicious methods of persuasion. ”

— Douglas Rushkoff, Coercion: Why We Listen to What “They” Say

May 23rd     1:54 pm

“ We know we’re products of the food we eat. Why wouldn’t we also be products of the information we consume? ”

— Clay Johnson, The Information Diet: A Case for Conscious Consumption

May 7th     12:58 am

“ In theory, everybody buys the best and cheapest commodities offered him on the market. In practice, if every one went around pricing, and chemically testing before purchasing, the dozens of soaps or fabrics or brands of bread which are for sale, economic life would become hopelessly jammed. To avoid such confusion, society consents to have its choice narrowed to ideas and objects brought to its attention through propaganda of all kinds. There is consequently a vast and continuous effort going on to capture our minds in the interest of some policy or commodity or idea.
It might be better to have, instead of propaganda and special pleading, committees of wise men who would choose our rulers, dictate our conduct, private and public, and decide upon the best types of clothes for us to wear and the best kinds of food for us to eat. But we have chosen the opposite method, that of open competition. We must find a way to make free competition function with reasonable smoothness. To achieve this society has consented to permit free competition to be organized by leadership and propaganda. ”

— Edward Bernays, Propaganda (1928)

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